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Salary: Open
Employment Type: Permanent
Languages: English > Business Level, Japanese > Fluent
Sub-industry: Medical Devices
Function: Consulting
Posted On: 2024-09-04

Company Overview

スイスのシュテファに本社を置き、世界で最も包括的な聴覚ケアを提供するリーディングカンパニーです。創業以来、常に
新しいテクノロジーと補聴器、ワイヤレス通信機器に特化した専⾨技術の研究開発を続け、世界の聴覚専⾨家と協⼒関係を
築いてきました。
多様なライフスタイルや⽣活環境に応えるため、既存の業界にとどまらず、⼈⼯内⽿、聴覚保護システム、硬性のイヤホン
など常に新しい分野に進出していることも特徴です。

Job Description

• Develop annual marketing plan, based on business development and commercial priorities of Japan
• Build and develop an internal capability across the marketing lifecycle and ecosystem, including public relations, media and events, social media and influencer, customer insights and analytics, brand marketing, sponsorships and alliances, digital marketing, and E-commerce
• Leads the use of integrated channels within the traditional and digital platforms to target customers and increase brand and product awareness
• Develop digital advertising and marketing plan against aligned country marketing directives to meet investment and commercial priorities
• Supervise and manage all marketing and related sales and marketing processes and budgets to ensure optimal performance and aligned use of marketing funds, including governance and enforcement of standards and policies
• Develops user demand generation programmes - where possible in partnership with trade partners to strengthen and build brand engagement
• Positioning Sennheiser’s brand, evolving its proposition across target audiences, and delivering customer acquisition and retention in key segments

Requirements

• Bachelor or Master Degree
• 10+ years in commercial and integrated marketing
• 5+ years work experience in Japanese market

* We will present the details of the job descriptions in the first meeting with our Consultants.