日本でビジネスを展開するブランドのビジネス目標の達成と成長をサポートする、総合マーケティング・コミュニケーション・エージェンシーです。コミュニケーション、ブランド体験、コマース、テクノロジーを駆使し、クライアントや消費者のニーズの変化に柔軟に対応できるエージェンシーであることが、これまで以上に重要となっています。私たちは、ブランドと消費者とのつながりが、ビジネスにインパクトを与え、意義深い変化をもたらすと信じ、体験主導型のクリエイティブ・エージェンシーとして、グローバル、そして日本における専門知識と最新のマーケティング能力を融合させ、日々のビジネス・チャレンジに対応しながら、クライアントを明日、そして未来の成功へ導きます.
Customer Experience strategy
Analyzing current state vs. business opportunity, creating gap analyses, developing recommendations and roadmap/backlog, and guiding solution architecture.
Journey analysis and mapping
Working to develop journey-thinking as a core skill for VOJ – applied to BX and CX projects alike – and designed to ensure we leverage data to best understand consumer experiences and content/service interaction to ensure journeys are optimized.
Innovation
Engaging with clients within the context of their business challenges to identify opportunities to enhance their digital experiences through innovation. Focusing on technology, applications, or enterprise solutions and applying design thinking to drive client business growth.
Core Duties
Core Experience Strategy
Has the ability to analyze the market, understand users’ pain point, and do the competitor analysis. Independently work out the digital experience strategy according to the customers demand, refine and analyze the needs from users, from clients, and from the products, can integrate the needs within the total ecosystem, make judgment on industry trends, plan and drive the industry-leading strategy.
User Scenario/Journey Design
Create more user scenarios based on the experience strategy and maximize the task and output of the digital experience strategy.
User research
Familiar with the methodology, can guide team members to develop research proposal and questionnaires, participate in the research process, independently complete the research report which includes but is not limited to customer needs research and findings, user needs research and study, usability testing and user experience assessment etc.
Data-Driven User Experience Optimization
Understand monitoring data, make suggestions based on data analysis.
More than 3-5 years of experience in Experience Strategy or related area
Deep understanding of human-centered design approach and able to present, facilitate ideation and workshops leveraging multiple frameworks e.g., customer journey mapping
Master of user research and testing, have experiences in planning, facilitating both qualitative and quantitative user testing, possess strong ability to create action plan development based on insights generated from research/testing activities
Good communication and presentation skills
Ability to build trusting client relationships
Experience and Knowledge in Mural/Miro/Figma or any equivalent tool
Japanese business level or above, English conversational or above